THE MARKETER
THE MARKETER
Notable PRoject
(cORPORATE)
Yello Media Group
social & digital rebranding (Feb-aug 2022)
This project was aimed at completely re-building the company's social media and website platforms. I spearheaded the strategy and creative direction for this project, while keeping it clear on the business' objectives of generating leads and building awareness.
All the designs and assets were created by the digital and social content leads.
results
41 MILLION Impressions
1.7 MESSAGES SENT
461K LINK CLICKS
1.6 MILLION ENGAGEMENTS
900
PUBLISHED POSTS
The new website attracted over 85k month on month traffic. E-mail community gained a total of 700 subscribers for b2b and b2c content.
In addition to social, Google display and YouTube truview ads were used to drive traffic and interest.
community
4.7K
1.1K
1.1K
755
4K
results
Some of the notable social media projects during the project were the International Women's Day feature, creator partnerships, business testimonials and business tips.
Check out the brand's socials and website below for more.
THE Social impact creator
PROJECT MIC
social MEDIA GOODWILL PROJECT (June 2022- current)
This social media project aims to amplify the voices of the next generation of marketers and creators.
The social media posts are created in a way to provide digital mentorship.
IMPACT
149
351
104
Project Mic Mini Documentary
Project Mic produced a mini documentary to spotlight folks who are using social media to create positive change. The project trended on Twitter on the day of execution and can be found at - #AmplifiedMentorship and #TalkProjectMic
Project Mic in the MEDIA
Earned media presented itself based on the nature of the project. Here is an example of a news coverage.
BLACK KINGS RISING
social MEDIA GOODWILL PROJECT (June 2020- current)
This social media project aims to spotlight causes around men and mental health, education, family and conflict resolution.
While positioning discussions on social media, the initiative works with corporate brands to raise the stories and generate interest.
I am Founder and Creative Director for the movement. All assets were created by a team of cinematographers, photographers and designers.
Black kings rising aims to spotlight discussions around men and mental health, education and family values.
IMPACT
231
861
Themed Social Media Projects
BKR curated social media projects for Father's Day, World Social Media Day and International Men's Day. Each project trended on Twitter on the day of execution and can be found at - #BlackKingsRising #CreatorBros and #ItsAllGoodDads
BKR in the MEDIA
Earned media presented itself based on the nature of the project. Here is an example of a news coverage.
THE SPEAKER
THE journalist
as seen in:
THE host
THE influencer
THE INFLUENCER
BRAND PARTNERSHIPS
Let's Partner
jnomdarkham@gmail.com
